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You might have seen or heard me gushing about something called Outspective for the past month or so, and I’m excited to officially be able to explain it to you! In April 2012, I had been working with a digital marketing agency for over 2 years when that agency merged with another company. It was [...]

Brittany Botti The Story of Outspective: How I Lost My Job & Found My Place Brittany Botti - Social Media Marketing Professional Brittany Botti - Social Media Marketing Professional - Fighting for the small town store, family business, & underfunded nonprofit. I believe social media gives small businesses the advantage over big corporations. Social Media Marketing and Advertising for Clermont, Winter Garden, Lake County, Orlando, Jacksonville, Central Florida. Improving business and non-profit presence online.

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Depending on how you feel about the results of the election, you are either optimistic about our economy or bracing for the worst. Either way, more than ever the small businesses in our communities – the job creators – need our support. We don’t need to look to our President to start getting our economy [...]

Brittany Botti 5+ Things You Can Do Right Now To Bootstrap The Economy Brittany Botti - Social Media Marketing Professional Brittany Botti - Social Media Marketing Professional - Fighting for the small town store, family business, & underfunded nonprofit. I believe social media gives small businesses the advantage over big corporations. Social Media Marketing and Advertising for Clermont, Winter Garden, Lake County, Orlando, Jacksonville, Central Florida. Improving business and non-profit presence online.

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What should our small business post on social media? That’s a question I often get when working with clients. In this podcast, I give you some ideas on how to use social media to extend what you are already doing as a business. Have any more ideas or suggestions for how you can use social [...]

Brittany Botti PODCAST: Using Social Media as an Extension of Business Operations Brittany Botti - Social Media Marketing Professional Brittany Botti - Social Media Marketing Professional - Fighting for the small town store, family business, & underfunded nonprofit. I believe social media gives small businesses the advantage over big corporations. Social Media Marketing and Advertising for Clermont, Winter Garden, Lake County, Orlando, Jacksonville, Central Florida. Improving business and non-profit presence online.

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This weekend I was watching football (Go Gators!) and the commentators were talking about a particular player and what he brought to the team. They talked about his touchdowns and rushing yards, and play making abilities. All the reasons you recruit a player. But then they started talking about his intangibles – what he brings [...]

Brittany Botti The Intangibles of Social Media Brittany Botti - Social Media Marketing Professional Brittany Botti - Social Media Marketing Professional - Fighting for the small town store, family business, & underfunded nonprofit. I believe social media gives small businesses the advantage over big corporations. Social Media Marketing and Advertising for Clermont, Winter Garden, Lake County, Orlando, Jacksonville, Central Florida. Improving business and non-profit presence online.

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Apple has received a lot of grief about it’s new Map app that replaced the old Map in iOS6 which was powered by Google. There’s multiple problems, from addresses missing and poor accuracy to the loss of the street view and transit directions features. But what most small businesses don’t know is that there is [...]

Brittany Botti How Apple’s New Map App Helps Small Businesses Brittany Botti - Social Media Marketing Professional Brittany Botti - Social Media Marketing Professional - Fighting for the small town store, family business, & underfunded nonprofit. I believe social media gives small businesses the advantage over big corporations. Social Media Marketing and Advertising for Clermont, Winter Garden, Lake County, Orlando, Jacksonville, Central Florida. Improving business and non-profit presence online.

http://www.business2community.com/social-media/mashable-punks-readers-with-social-media-article-0282499

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Forgive the sassiness in my latest blog post…I just can’t stand when “experts” give bad advice that misleads business owners. Especially when they do it just to get attention. Last week, someone sent me an article featured on Mashable and written by a guy named Alex Goldfayn. Goldfayn is an author, speaker, and consultant to [...]

Brittany Botti Mashable Punks Readers With Social Media Article Brittany Botti - Social Media Marketing Professional Brittany Botti - Social Media Marketing Professional - Fighting for the small town store, family business, & underfunded nonprofit. I believe social media gives small businesses the advantage over big corporations. Social Media Marketing and Advertising for Clermont, Winter Garden, Lake County, Orlando, Jacksonville, Central Florida. Improving business and non-profit presence online.

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Chick Fil A I saw a photo on Instagram of a teenage girl at Chick Fil A flipping the bird to those standing in line. The caption? “Stop the hate.” I think that displays perfectly the double standard that is evident in our country after the whole Chick Fil A debacle. It is not okay [...]

Brittany Botti Chick Fil A, Freedom of Speech, and Brand Loyalty: A Case Study Brittany Botti - Social Media Marketing Professional Brittany Botti - Social Media Marketing Professional - Fighting for the small town store, family business, & underfunded nonprofit. I believe social media gives small businesses the advantage over big corporations. Social Media Marketing and Advertising for Clermont, Winter Garden, Lake County, Orlando, Jacksonville, Central Florida. Improving business and non-profit presence online.

http://socialmediatoday.com/brittanybotti/584441/how-business-owners-can-really-calm-social-media-anxiety

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I really just hate when small business advisers give bad advice about social media to small business owners. This time it is  small business expert Barry Moltz, co-author of the book Small Town Rules. I was actually looking forward to reading his book before I read his article on American Express Open Forum. Now, I’m not so sure. Read [...]

Brittany Botti How Business Owners Can (REALLY) Calm Social Media Anxiety Brittany Botti - Social Media Marketing Professional Brittany Botti - Social Media Marketing Professional - Fighting for the small town store, family business, & underfunded nonprofit. I believe social media gives small businesses the advantage over big corporations. Social Media Marketing and Advertising for Clermont, Winter Garden, Lake County, Orlando, Jacksonville, Central Florida. Improving business and non-profit presence online.

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How To Build Customer Loyalty Through Generosity You’ll often hear experts in the field of social media marketing say that “generosity is the currency of social media.” What they mean by that is in order to build strong, loyal relationships with your customers (which is why you’re using social media to begin with, right?) is [...]

Brittany Botti How To Build Customer Loyalty Through Generosity Brittany Botti - Social Media Marketing Professional Brittany Botti - Social Media Marketing Professional - Fighting for the small town store, family business, & underfunded nonprofit. I believe social media gives small businesses the advantage over big corporations. Social Media Marketing and Advertising for Clermont, Winter Garden, Lake County, Orlando, Jacksonville, Central Florida. Improving business and non-profit presence online.

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Spotify Play Button Spotify is my new favorite music platform, I have the paid subscription and LOVE IT. They just released a new widget where you can actually embed songs to play on your website. Not automatically of course, because that’s the most annoying thing in the world. Try it out below with my favorite [...]

Brittany Botti Spotify Play Button Brings Music To Your Website – Legally Brittany Botti - Social Media Marketing Professional Brittany Botti - Social Media Marketing Professional - Fighting for the small town store, family business, & underfunded nonprofit. I believe social media gives small businesses the advantage over big corporations. Social Media Marketing and Advertising for Clermont, Winter Garden, Lake County, Orlando, Jacksonville, Central Florida. Improving business and non-profit presence online.