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What should our small business post on social media? That’s a question I often get when working with clients. In this podcast, I give you some ideas on how to use social media to extend what you are already doing as a business. Have any more ideas or suggestions for how you can use social [...]

Brittany Botti PODCAST: Using Social Media as an Extension of Business Operations Brittany Botti - Social Media Marketing Professional Brittany Botti - Social Media Marketing Professional - Fighting for the small town store, family business, & underfunded nonprofit. I believe social media gives small businesses the advantage over big corporations. Social Media Marketing and Advertising for Clermont, Winter Garden, Lake County, Orlando, Jacksonville, Central Florida. Improving business and non-profit presence online.

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Apple has received a lot of grief about it’s new Map app that replaced the old Map in iOS6 which was powered by Google. There’s multiple problems, from addresses missing and poor accuracy to the loss of the street view and transit directions features. But what most small businesses don’t know is that there is [...]

Brittany Botti How Apple’s New Map App Helps Small Businesses Brittany Botti - Social Media Marketing Professional Brittany Botti - Social Media Marketing Professional - Fighting for the small town store, family business, & underfunded nonprofit. I believe social media gives small businesses the advantage over big corporations. Social Media Marketing and Advertising for Clermont, Winter Garden, Lake County, Orlando, Jacksonville, Central Florida. Improving business and non-profit presence online.

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Chick Fil A I saw a photo on Instagram of a teenage girl at Chick Fil A flipping the bird to those standing in line. The caption? “Stop the hate.” I think that displays perfectly the double standard that is evident in our country after the whole Chick Fil A debacle. It is not okay [...]

Brittany Botti Chick Fil A, Freedom of Speech, and Brand Loyalty: A Case Study Brittany Botti - Social Media Marketing Professional Brittany Botti - Social Media Marketing Professional - Fighting for the small town store, family business, & underfunded nonprofit. I believe social media gives small businesses the advantage over big corporations. Social Media Marketing and Advertising for Clermont, Winter Garden, Lake County, Orlando, Jacksonville, Central Florida. Improving business and non-profit presence online.

http://socialmediatoday.com/brittanybotti/584441/how-business-owners-can-really-calm-social-media-anxiety

brittanybotti.com

I really just hate when small business advisers give bad advice about social media to small business owners. This time it is  small business expert Barry Moltz, co-author of the book Small Town Rules. I was actually looking forward to reading his book before I read his article on American Express Open Forum. Now, I’m not so sure. Read [...]

Brittany Botti How Business Owners Can (REALLY) Calm Social Media Anxiety Brittany Botti - Social Media Marketing Professional Brittany Botti - Social Media Marketing Professional - Fighting for the small town store, family business, & underfunded nonprofit. I believe social media gives small businesses the advantage over big corporations. Social Media Marketing and Advertising for Clermont, Winter Garden, Lake County, Orlando, Jacksonville, Central Florida. Improving business and non-profit presence online.

brittanybotti.com

How To Build Customer Loyalty Through Generosity You’ll often hear experts in the field of social media marketing say that “generosity is the currency of social media.” What they mean by that is in order to build strong, loyal relationships with your customers (which is why you’re using social media to begin with, right?) is [...]

Brittany Botti How To Build Customer Loyalty Through Generosity Brittany Botti - Social Media Marketing Professional Brittany Botti - Social Media Marketing Professional - Fighting for the small town store, family business, & underfunded nonprofit. I believe social media gives small businesses the advantage over big corporations. Social Media Marketing and Advertising for Clermont, Winter Garden, Lake County, Orlando, Jacksonville, Central Florida. Improving business and non-profit presence online.

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Book Review: Likeable Social Media by Dave Kerpen Just finished up Dave Kerpen’s book Likeable Social Media, and really enjoyed it! Kerpen is the co-founder and CEO of Likeable Media, which has made a name for themselves as one of the premier social media marketing firms in the country. In this book, he divulges all the [...]

Brittany Botti Book Review: Likeable Social Media Brittany Botti - Social Media Marketing Professional Brittany Botti - Social Media Marketing Professional - Fighting for the small town store, family business, & underfunded nonprofit. I believe social media gives small businesses the advantage over big corporations. Social Media Marketing and Advertising for Clermont, Winter Garden, Lake County, Orlando, Jacksonville, Central Florida. Improving business and non-profit presence online.

http://www.socialbrandu.net/social-marketing-lessons-from-four-christmas-classics/

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One of the cutest and nerdiest blogs I’ve ever written…what can my favorite Christmas movies teach you about social media marketing? Click the title above to read my latest guest blog on Social Brand U.  Brittany Botti

Brittany Botti Social Marketing Lessons from Four Christmas Classics Brittany Botti - Social Media Marketing Professional Brittany Botti - Social Media Marketing Professional - Fighting for the small town store, family business, & underfunded nonprofit. I believe social media gives small businesses the advantage over big corporations. Social Media Marketing and Advertising for Clermont, Winter Garden, Lake County, Orlando, Jacksonville, Central Florida. Improving business and non-profit presence online.

brittanybotti.com

There’s a rumor going around among Facebook page owners that says something like this: “Fans of pages need to like, comment or otherwise interact with a page by 10/31/11 or they will no longer see that pages updates.” As with most rumors, this is a half truth. Let me explain… Facebook’s mission This is the [...]

Brittany Botti Will Your Facebook Page Be Ineffective After October 31st? Brittany Botti - Social Media Marketing Professional Brittany Botti - Social Media Marketing Professional - Fighting for the small town store, family business, & underfunded nonprofit. I believe social media gives small businesses the advantage over big corporations. Social Media Marketing and Advertising for Clermont, Winter Garden, Lake County, Orlando, Jacksonville, Central Florida. Improving business and non-profit presence online.

brittanybotti.com

Are you frustrated that you aren’t getting results from your Twitter campaign? Not sure what you’re doing wrong? Here’s a list of 8 things that may be killing your efforts on Twitter. 1. You Tweet at the Same Time Everyday Twitter is a fantastic tool to broadcast information, but it’s also instant and temporary. If [...]

Brittany Botti 8 Mistakes That Are Killing Your Twitter Campaign Brittany Botti - Social Media Marketing Professional Brittany Botti - Social Media Marketing Professional - Fighting for the small town store, family business, & underfunded nonprofit. I believe social media gives small businesses the advantage over big corporations. Social Media Marketing and Advertising for Clermont, Winter Garden, Lake County, Orlando, Jacksonville, Central Florida. Improving business and non-profit presence online.

brittanybotti.com

Google just rolled out the +1 button for websites, and you need to get it on your site! The +1 button introduces social searching to Google. You can now see the sites that your friends recommend, and recommend sites to them as well. See it in action on the right hand side of this page [...]

Brittany Botti The +1 button has arrived Brittany Botti - Social Media Marketing Professional Brittany Botti - Social Media Marketing Professional - Fighting for the small town store, family business, & underfunded nonprofit. I believe social media gives small businesses the advantage over big corporations. Social Media Marketing and Advertising for Clermont, Winter Garden, Lake County, Orlando, Jacksonville, Central Florida. Improving business and non-profit presence online.