Apple has received a lot of grief about it’s new Map app that replaced the old Map in iOS6 which was powered by Google. There’s multiple problems, from addresses missing and poor accuracy to the loss of the street view and transit directions features.
But what most small businesses don’t know is that there is actually an opportunity within the new map app to attract more customers and bring in more traffic through their doors. You see, the local search on Apple Maps is now powered by Yelp, and provides a lot more information about the business you are looking for within the maps app. With just a couple taps, a customer can search for your business, see photos, reviews, hours, contact information – all without leaving the app. Continue Reading…
