Facebook Page Timeline Setup Tutorial
The About section has been changed a bit with the new Timeline design, so today’s Facebook Page Timeline Setup Tutorial task is to modify the About section to work with the new design.
The About section displays differently depending on if your Facebook page is connected to a place or not. If it is, then the location and contact information will show here. If it’s not, then you will need to decide the best wording for this section.
The About Section for Pages Not Connected to a Place
There are approximately 165 characters in the About section that shows beneath your profile photo on your Facebook Timeline, like this:
This is the best and most visible place on your page to explain your business and draw people in to liking your page. A couple tips for writing your About statement:
-Keep it simple and free of any industry jargon.
-Make sure it is compelling and easy to understand.
-Unlike your cover photo, you can include a call to action here. But instead of just saying “Like our page”, you should give your customers a reason why. For example, “Like our page for the latest specials, exclusive discounts, and behind the scenes looks at our shop.”
-The new Timeline design also allows you to add a live hyperlink to the about section. You can choose to do this, but make sure you aren’t sacrificing the valuable space you need to best explain your page. If your website is dynamic and full of valuable, regularly updated content or if it is an e-commerce site then I would say it’s a good idea to put the URL here. If not, then I wouldn’t waste the space on it.
The About Section for Pages Connected to a Place
If your page is connected to a location, then you don’t have much say in what is displayed in the about section since it will be automatically filled with your location and contact information. Like this:
But, now is a good time to make sure this information is accurate, and to add any missing details. Make sure your categories are correct, your address and phone number, and also make sure you have added your hours.
According to Facebook, these page changes must be done by March 30th. If you don’t have the time to devote to updating your business page, email me, and I will set it up for you for $150.