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  • Facebook Page Timeline Setup Tutorial – Day 11: Launch!

Facebook Page Timeline Setup Tutorial – Day 11: Launch!

March 19, 2012 — 2 Comments

Facebook Page Timeline Setup Tutorial

The final step in the Facebook Page Timeline Setup Tutorial is to launch your new Timeline! You should have done a review to make sure everything looks good in the last step, so now all that’s left is to publish your page, let people know about your new Timeline, and pin a message to the top.

New “Pin To Top” Feature

The last new feature of Timeline that we will cover is the pinning feature. It’s important for you to know and understand this feature because it is one of the main ways you can customize your page and capture leads or inspire action. It “pins” whatever status message you choose to the top of the page so that it shows up first, even if you publish a status update after it.

To pin a post, click on the pencil icon in the upper right hand corner and choose “Pin to top”:

what does pin to top do in facebook

A pinned post will have a bookmark in the top left corner and appear at the top of the page, like this:

what to pin on facebook

Some ways to use this feature:

-Pin your most recent deals or coupons for your Facebook fans to the top of your page.
-Pin your latest blog post.
-Pin your favorite quote.
-Pin upcoming events.
-Pin a photo with the action step you want your customers to take (for example, “Like our page to hear about our latest events first” or “Visit our website to see our sale items.”

Notes:
-You cannot highlight AND pin a post.
-You can only pin one post at a time.
-Pins last up to 7 days, at which point you will need to re-pin the post or pin something different. Kind of annoying, I know.
Hint: Another way you can pull an old story to the top of your page is to change the date of the story to be more recent. You can do this by clicking on the pencil icon and choosing change date.

Launch Your Timeline

Now there’s just one thing left to do – launch your Timeline! At the top of the page there should be a button that says Publish Now (as long as you are still in preview mode).
how to publish your Facebook timeline
Click this to activate your Timeline.
Now that your Timeline is launched you should do two things.
1) Pin the post you’ve chosen to the top, and
2) Tell all of your fans to check out your new, beautiful Timeline Facebook Page!
Congratulations for going through the whole tutorial and DIY’ing your Facebook Timeline Page. I’m so proud of y’all!

Miss a day? Find out what tasks were on Day One, Day Two, Day Three, Day Four, Day Five, Day Six, Day Seven, Day Eight, Day Nine, and Day Ten.

 

According to Facebook, Timeline page changes must be done by March 30th. If you don’t have the time to devote to updating your business page, email me, and I will set it up for you for $150.

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Brittany Botti

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I believe that social media gives small businesses & nonprofits the advantage over big corporations. Social media levels the playing field and no longer gives the advantage to the company with the most money, but rather to the company that is the most transparent, engaging, and in tune with its community. I want to help your business or nonprofit stand out in the crowd and take advantage of the many benefits social marketing has to offer. I want to see your business grow, your website traffic increase, your customers become your biggest endorsers, all while reducing the costs of your marketing efforts. I believe that together we can make that happen. I’ve worked with small businesses, authors, and nonprofits – giving me a variety of experiences to draw from. I understand the technology and what drives social marketing – but most of all I love what I do. I’m confident I can help transform your company’s online presence – and ultimately its presence in your community as well. Check out
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  1. How to Set Up a Facebook Timeline Page says:
    March 20, 2012 at 7:03 pm

    [...] Day 11 - Launch! [...]