Facebook Page Timeline Setup Tutorial – Milestones
Today’s task in the Facebook Page Timeline Setup Tutorial is to create Milestones for your company. Timeline comes with a new feature where you can add your company milestones to your page and create a story for your fans to see. I really love this feature for small businesses because it helps your customers get a better sense of how deeply rooted and connected you are to their community as opposed to bigger brands. It also lays out the stability and growth of your company.
How to Create Milestones
It’s very easy to create a milestone. Simply go to the status bar where you would post a normal message, and then click on the Milestone button on the right.
The milestone window will pop up and give you the option to name the milestone, give it a date and location, and include a story about the milestone. You can also add a photo to the Milestone. The dimensions of the Milestone photo for Facebook Timeline should be 843 x 403. You’ll notice that the options are much more general than the Milestone feature on Timeline Profiles, to accommodate all types of business and industries. You can also choose “Hide from NewsFeed” so that you don’t clog the stream of your fans when you are updating your Timeline.
Ideas for Milestones
Create milestones for:
- When your business or organization was established
- When new locations were opened
- When leadership changed
- When new products were released
- When you reached a certain number of orders/customers/revenue, etc.
- When you established important partnerships
- When you received any awards or recognition
- When you launched your website or social media presence
One organization that is making good use of the Milestones feature is the U.S. Military. Read about how they are sharing their history here.
Alternative to Milestones
If there is something that you want to add to your Timeline, but do not want it to be as prominent as a Milestone, it’s easy to add a status message to an earlier date. Just write your status like you normally would, then use the option below the box that says “Year” to start adding a date. You should also hide it from your News Feed so it doesn’t confuse people.
You can use this feature to add events that you sponsored, charitable contributions that you made, you name it.
This milestones feature is a great way to setup your page as a virtual resume. Employers will be looking at your online presence, so why not take advantage of it to sell yourself as the best candidate for the job? Include milestones such as your graduation from college, earning your masters degree, the first company you started (even if you were 6 years old), the month you were named employee of the month, big contracts you landed, etc, etc. Milestones will be the best way to show off your accomplishments.
Do you have any other ideas for Milestones? Share them in the comment section below.
According to Facebook, these page changes must be done by March 30th. If you don’t have the time to devote to updating your business page, email me, and I will set it up for you for $150.