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This weekend I was watching football (Go Gators!) and the commentators were talking about a particular player and what he brought to the team. They talked about his touchdowns and rushing yards, and play making abilities. All the reasons you recruit a player. But then they started talking about his intangibles – what he brings [...]

Brittany Botti The Intangibles of Social Media Brittany Botti - Social Media Marketing Professional Brittany Botti - Social Media Marketing Professional - Fighting for the small town store, family business, & underfunded nonprofit. I believe social media gives small businesses the advantage over big corporations. Social Media Marketing and Advertising for Clermont, Winter Garden, Lake County, Orlando, Jacksonville, Central Florida. Improving business and non-profit presence online.

http://socialmediatoday.com/brittanybotti/584441/how-business-owners-can-really-calm-social-media-anxiety

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I really just hate when small business advisers give bad advice about social media to small business owners. This time it is  small business expert Barry Moltz, co-author of the book Small Town Rules. I was actually looking forward to reading his book before I read his article on American Express Open Forum. Now, I’m not so sure. Read [...]

Brittany Botti How Business Owners Can (REALLY) Calm Social Media Anxiety Brittany Botti - Social Media Marketing Professional Brittany Botti - Social Media Marketing Professional - Fighting for the small town store, family business, & underfunded nonprofit. I believe social media gives small businesses the advantage over big corporations. Social Media Marketing and Advertising for Clermont, Winter Garden, Lake County, Orlando, Jacksonville, Central Florida. Improving business and non-profit presence online.

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Early this morning, Facebook FINALLY rolled out their new Timeline profile worldwide. Facebook Timeline brings a brand new look to your Facebook profile, with lots of fun new features. Once you switch your profile over to Timeline, you’ll have a week to sort through it and figure out how it works before they go live [...]

Brittany Botti Facebook Timeline is Officially Here Brittany Botti - Social Media Marketing Professional Brittany Botti - Social Media Marketing Professional - Fighting for the small town store, family business, & underfunded nonprofit. I believe social media gives small businesses the advantage over big corporations. Social Media Marketing and Advertising for Clermont, Winter Garden, Lake County, Orlando, Jacksonville, Central Florida. Improving business and non-profit presence online.

http://www.socialbrandu.net/social-marketing-lessons-from-four-christmas-classics/

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One of the cutest and nerdiest blogs I’ve ever written…what can my favorite Christmas movies teach you about social media marketing? Click the title above to read my latest guest blog on Social Brand U.  Brittany Botti

Brittany Botti Social Marketing Lessons from Four Christmas Classics Brittany Botti - Social Media Marketing Professional Brittany Botti - Social Media Marketing Professional - Fighting for the small town store, family business, & underfunded nonprofit. I believe social media gives small businesses the advantage over big corporations. Social Media Marketing and Advertising for Clermont, Winter Garden, Lake County, Orlando, Jacksonville, Central Florida. Improving business and non-profit presence online.

http://mashable.com/2011/02/21/negative-brand-sentiment/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+Mashable+(Mashable)

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Social media and the internet make it easy to connect businesses and customers in a lot of really positive ways, but unfortunately it also makes it easier to raise issues and complaints. The link above is to a great article on how your small business can deal with upset and vocal customers. Key take-aways for [...]

Brittany Botti How To: Deal With Negative Online Sentiment About Your Brand Brittany Botti - Social Media Marketing Professional Brittany Botti - Social Media Marketing Professional - Fighting for the small town store, family business, & underfunded nonprofit. I believe social media gives small businesses the advantage over big corporations. Social Media Marketing and Advertising for Clermont, Winter Garden, Lake County, Orlando, Jacksonville, Central Florida. Improving business and non-profit presence online.

http://www.youtube.com/watch?v=dES9_n7ou8w&feature=player_embedded

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Here’s a video overview from Facebook about it’s new sharing features. Sharing information has been modified slightly, with the addition of adding a location from your web browser and not just from your phone. Also, it makes it a little easier to choose which friends you will share information with – and lets you change [...]

Brittany Botti Video Overview of New Facebook Sharing Features Brittany Botti - Social Media Marketing Professional Brittany Botti - Social Media Marketing Professional - Fighting for the small town store, family business, & underfunded nonprofit. I believe social media gives small businesses the advantage over big corporations. Social Media Marketing and Advertising for Clermont, Winter Garden, Lake County, Orlando, Jacksonville, Central Florida. Improving business and non-profit presence online.

http://socialmediatoday.com/steve-olenski/325835/social-media-marketing-and-word-mouth-marketing-are-now-same

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Great article on what small businesses need to understand about social media marketing…it’s not a fad, it’s not about technology, it is actually a continuation of the oldest form of marketing there is – word of mouth. Brittany Botti

Brittany Botti Social Media is Word of Mouth Marketing on Steroids Brittany Botti - Social Media Marketing Professional Brittany Botti - Social Media Marketing Professional - Fighting for the small town store, family business, & underfunded nonprofit. I believe social media gives small businesses the advantage over big corporations. Social Media Marketing and Advertising for Clermont, Winter Garden, Lake County, Orlando, Jacksonville, Central Florida. Improving business and non-profit presence online.

http://www.youtube.com/watch?v=7KLnXjqKL5g

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Love this video…this is how I’m starting, and I encourage anyone who wants to start a business or nonprofit to use this strategy. There are SO many tools out there to help you with little to no cost, and social media can play a key part in your strategy. Bottom line: don’t waste another minute [...]

Brittany Botti Don’t Wait To Start Your Business. You Can Do It NOW. Brittany Botti - Social Media Marketing Professional Brittany Botti - Social Media Marketing Professional - Fighting for the small town store, family business, & underfunded nonprofit. I believe social media gives small businesses the advantage over big corporations. Social Media Marketing and Advertising for Clermont, Winter Garden, Lake County, Orlando, Jacksonville, Central Florida. Improving business and non-profit presence online.

http://youtu.be/D9MqYlXX6Z4

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I really enjoyed this short video from Jay Baer, renowned Social Media consultant and author of a new book, The NOW Revolution. I’m obsessed with organization & order, & I think that’s what Google+ brings to the table with it’s circles functionality. I’ve never liked the idea that it’s good manners to follow someone on [...]

Brittany Botti Google+ Brings Order to Social Media Brittany Botti - Social Media Marketing Professional Brittany Botti - Social Media Marketing Professional - Fighting for the small town store, family business, & underfunded nonprofit. I believe social media gives small businesses the advantage over big corporations. Social Media Marketing and Advertising for Clermont, Winter Garden, Lake County, Orlando, Jacksonville, Central Florida. Improving business and non-profit presence online.

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Are you frustrated that you aren’t getting results from your Twitter campaign? Not sure what you’re doing wrong? Here’s a list of 8 things that may be killing your efforts on Twitter. 1. You Tweet at the Same Time Everyday Twitter is a fantastic tool to broadcast information, but it’s also instant and temporary. If [...]

Brittany Botti 8 Mistakes That Are Killing Your Twitter Campaign Brittany Botti - Social Media Marketing Professional Brittany Botti - Social Media Marketing Professional - Fighting for the small town store, family business, & underfunded nonprofit. I believe social media gives small businesses the advantage over big corporations. Social Media Marketing and Advertising for Clermont, Winter Garden, Lake County, Orlando, Jacksonville, Central Florida. Improving business and non-profit presence online.